Full Job Description
Job Title: Digital Content Strategist
Location: Baltimore, Maryland
Company Overview
Amazon, a leader in e-commerce and cloud computing, is seeking a talented and passionate Digital Content Strategist to join our dynamic marketing team in Baltimore. With a mission to be Earth’s most customer-centric company, we focus on providing exceptional service and innovative solutions. This position offers an exciting opportunity to be a part of a collaborative environment where your creative skills will directly impact our customers' experience.
Position Overview
As a Digital Content Strategist at Amazon, you will play a crucial role in shaping our content strategy, driving customer engagement, and enhancing the overall effectiveness of our digital marketing efforts. You will work closely with cross-functional teams, including product marketing, design, SEO, and social media, to create compelling and seamlessly integrated content across multiple digital channels.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with Amazon's goals and objectives.
- Conduct in-depth audience research to create targeted content that resonates with customer needs and preferences.
- Collaborate with designers and copywriters to produce high-quality, engaging digital content, including blog posts, articles, infographics, videos, and social media posts.
- Optimize content for search engines through keyword research and applying SEO best practices, enhancing visibility and organic reach.
- Analyze content performance metrics using analytics tools to measure effectiveness, engagement, and conversion rates; adjust strategies accordingly.
- Stay updated with the latest trends in digital marketing and content strategy, including emerging technologies and techniques.
- Manage project timelines and deliverables, ensuring all content meets quality standards and deadlines.
- Collaborate with the social media team to create shareable content that drives brand awareness and audience engagement.
- Work closely with stakeholders to ensure brand consistency across all digital channels.
- Provide insights and recommendations for improving user experience on our platforms through content optimization.
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in digital content strategy or digital marketing, preferably in a B2C environment.
- Strong understanding of best SEO practices and experience with tools such as Google Analytics, SEMrush, or similar platforms.
- Proven track record of creating engaging, high-quality content tailored to specific audiences.
- Exceptional writing and editing skills with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
- Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
- Strong analytical skills to assess content performance and draw actionable insights.
Why Join Amazon?
At Amazon, we understand that our employees are our greatest asset. We offer competitive salary packages, comprehensive health benefits, and a supportive work environment that encourages innovation and professional growth. As a member of our team, you will have the opportunity to work with some of the brightest minds in the industry and contribute to projects that have a global impact.
Benefits
- Comprehensive health insurance plans (medical, dental, and vision).
- 401(k) retirement plan with company match.
- Generous paid time off and holiday leave.
- Access to Amazon employee discounts and perks.
- Opportunities for learning and professional development.
How to Apply
If you are passionate about creating impactful content and driving customer engagement, we encourage you to apply for the Digital Content Strategist position at Amazon in Baltimore. Showcase your skills and creativity by submitting your resume and a portfolio of recent work that highlights your expertise in digital content strategy.
Join us in reshaping the digital landscape and making a difference in the lives of our customers. We can’t wait to see what you bring to our team!
Amazon is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Discover More About Amazon
Learn more about our company culture, core values, and the amazing work we do at Amazon. Explore opportunities for growth within our expanding organization as we continue to innovate and provide exceptional service worldwide.